I had a chance to try the new push-up gel eyeliner from Benefit and wanted to share by feedback. On first glance the package seems awesome and definitely a first of its kind. Upon further inspection and explanation from the makeup artist you actually waste a lot of product. You have to twist until the product comes out, then wipe of the excess onto you hand or tissue. It may not seem like a lot, but imagine if you use it everyday…it will run out quickly. However, the packaging is great for application, almost fail proof for those new to gel liners. You can also get very close to the lash line which will make your eyes seem larger. Since it claims 91% of testers said it was longwearing and 81% said it was waterproof I had to test it too. I wore it in the pool where I got some heavy splashing and then I wore it in the gym. It definitely held up to the claims. Obviously, if you plan to do laps, don’t wear this because it will run but who would swim laps in black eyeliner? I am happy to put my seal of approval on this product and recommend it if you aren’t comfortable applying gel eyeliners. Check it out at Sephora.com!